Oct 30, 2025
Your annual report shouldn’t just check a box – it’s a powerful
donor stewardship opportunity to celebrate impact, engage
supporters, and make them feel proud to be part of your mission.
In this episode from the Fundraising Lab archives, we’re joined by
Brooke Erickson as we provide expert guidance on creating a donor
impact report. Whether you’re launching your first report back to
donors or rethinking your annual report strategy, this conversation
explores how to create donor-centered communications that maximize
donor engagement and strengthen donor retention.
We cover:
Creating donor-centered impact reports that make supporters feel
proud and part of the team
The art of impact storytelling: sharing client stories safely
through amalgams, staff experiences, and volunteer
testimonials
Building a strategic stewardship program that balances donor
appreciation with fundraising appeals
If you’re planning donor communications or impact reporting, this
episode offers practical advice on transforming standard reporting
into meaningful stewardship that strengthens donor relationships
and retention.
Check out Brooke Erickson and host Cathy Mann on LinkedIn
Resources and links:
Check out Brooke
Erickson and host Cathy Mann on
LinkedIn
Download our Four Pillars of Fundraising Guide for free
Book your Fundraising Growth Game Plan
call
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Podcast editing and post-production by: Daniella Sorrentino at Feral Culture Lab
Music:
Intro and Outro Music is Fancy Free by Reveille at Soundstripe